There is one admirable thing that always surpasses knowledge, intelligence, and even genius, and that is incomprehension”.
As an Executive Coach, Hend partners with her clients to develop leadership in complex multicultural contexts.
Hend has had an international career spanning over 20 years in Technology, Finance, Risk and Crisis Management. At Société Générale, she led multi-cultural teams (Europe, America and Asia) from Paris and then Hong Kong and successfully led several strategic transformations for the bank. Hend started in 2014 to coach leaders and teams within the bank, she notably participated in the development of a leadership program specifically designed for high profiles in Technology. She dedicated herself to coaching exclusively from 2017 and accompanies leaders in various industries (Insurance, Energy, Retail, Luxury, …) and NGOs (Youth, Education mainly).
Hend is trained in Co-Active® coaching and Appreciative Inquiry and is accredited by the International Coach Federation (ICF). She was elected at the Executive Board of the ICF Hong Kong for 2 years where she developed coaching programmes for local NGO leaders.
Hend uses the tools of Non Violent Communication, Design Thinking and the Systemic approaches in her coaching. She offers tailor-made programme design for sustainable transformations. She works with various profiling and 360° feedback tools, such as the Hogan or the TMP, to explore own preferences, one’s strengths and weaknesses, one’s position in the team, a better understanding of the impact and ultimately interpersonal harmony.