Keiko is an Executive and Systemic Coach who supports senior leaders to expand their leadership capacity beyond the individual.
African proverb
Career history
With deep experience coaching C-suite and senior executives in global technology companies and multinational manufacturing organizations across Asia and beyond, she is at ease navigating complex, cross-cultural environments. From her international background as Japanese, she is passionate about empowering leaders across the Asia-Pacific region to claim their global presence with authenticity and confidence.
Her approach blends executive coaching with a systems lens — supporting transformation at both the individual and relational levels. As a faculty member, mentor coach, and supervisor in the Organization & Relationship Systems Coaching (ORSC) methodology, she brings mastery in facilitating alignment, trust, and healthy conflict that enable organizations to genuinely evolve.
Coach expertise
Keiko’s commitment to systemic change began early — shaped by her university experience managing 80 people on the team, recognizing that when relationships transform, entire teams and cultures can move dynamically forward for better performance. After starting her career in HR consulting, she transitioned into coaching to more directly support leaders and systems in creating that evolution from within.
She has supported leadership teams through significant organizational transitions, including a 5,000-person division that had been rated the lowest in engagement company-wide. Through coaching, the leaders recognized how a narrow strategic view and attachment to past successes were limiting their potential — and within a year, the division became one of the top-recognized performers across the organization.
What people are saying about Keiko Muramatsu at Turningpoint
She brings a grounded presence that combines strength and compassion — elevating strategic perspective while inviting playful curiosity. Known for creating brave spaces where real alignment becomes possible, she helps leaders shift from “I” to “We,” and from superficial harmony to real harmony.
Coach experience
- MCC, ACTC, ORSCC, CPCC
- More than 2700 hours of coaching experience mainly in leadership development
- Accredited Coach Supervisor with EMCC/IFC (in progress)
Career history
- Co-representative, Trainer/ CRR Global Japan
- Trainer, Mentor, Supervisor for APAC students.
Academic qualifications
- Keio University/ Bachelor/ Faculty of Law
Other commitments
- General Manager for Hong Kong Women’s lacrosse team(2011), and U19 Japan women’s lacrosse team
An (incredible) international coaching and transformation consultancy, dedicated to developing authentic, innovative and collaborative leadership among executives, entrepreneurs, teams and organisations.
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Turningpoint specialises in leadership and executive coaching, both individual and group-based.