Keiko Muramatsu


Senior Executive Coach

Tokyo, Japan

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Coaching Experience

  • PCC, ORSCC, CPCC (2012)
  • More than 2600 hours of coaching experience mainly in leadership development

Professional background

  • CEO/ THRIVE Co., Ltd.
  • Co-representative, Trainer/ CRR Global Japan
  • External Facilitator/ IDEO Tokyo
  • External Facilitator/Google


  • Keio University/ Bachelor/ Faculty of Law

Personal commitments

  • General Manager for Hong Kong Women’s lacrosse team(2011), and U19 Japan women’s lacrosse team

Keiko has a strong passion to evoke transformation for leaders individually and systematically. 

If you want to go fast, go alone.If you want to go far go together. 

African proverb

Professional background

Keiko has a strong passion to evoke transformation for leaders. Currently she works as a system coach with corporates, NGOs and sports national teams to build team team’s foundation, to bring shift in the culture of organization with diversity and inclusion, and to support team to become a self-driven organization.

As a trainer for Organization and Relationship Systems Coaching (ORSC)  programs in CRR Global Japan.  Her role are a workshop leader, and also a supervisor for certification courses in APAC region.

Coaching expertise

Her background is international.  She grew up in Tokyo, London and Vancouver.  After working as an organization development consultant for a few years in Japan, she spent 7 years in Hong Kong and London because of her husband’s job.  While in Hong Kong, she took CPCC (Co-Active Professional Certified Coach) and started her career as a professional coach.

Since she is back in Tokyo in 2017, she has been working with more than 70 companies, 90 projects and has more than 2500 hours of coaching experience.  She had been coaching executives and managers in corporates, entrepreneurs, and coaches.

A (great) international coaching and transformation consultancy, committed to developing authentic, innovative and collaborative leadership in executives and entrepreneurs, their teams and organizations.


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