From SWOT to SOAR, Relying on strengths for a successful transformation

Experts say that only 30% of transformations are a success! So why so much effort, so many hours spent on such a low result?

Faced with the failure of a change, we often question the relevance of the strategy used without paying attention to how it was implemented on the ground. Yet our intervention habits, based on ancestral tools and beliefs, can also lead to dead ends. Take the example of a tool often used to support the construction of a strategy: the SWOT analysis. What if SWOT and the way we use it was in fact to blame?