Subin Hong

Subin Hong

Senior Executive Coach


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Subin supports the development of global leaders via individual and team coaching in their transformation towards becoming who they are called to be with authenticity and courage. She believes that each individual has the capacity and the potential to lead purposefully to drive positive impact and thrive through change.

She has deep experience in the luxury retail industry in China due to her time at LVMH Fashion Group (real estate expansion and operation). Her strategic role led her to work with CxOs locally and globally, where she spearheaded a number of group-wide, cross-regional and cross-functional initiatives, which contributed to the development of the group’s retail network in China, standardization and improvement of business processes and the global brands market entry strategy to China. She was also a senior consultant for Cushman & Wakefield France to support international brands entering and establishing into the French market, overseeing their retail expansion strategy, lease negotiations and market intelligence. 

Being French Chinese, her international business background, entrepreneurial spirit and fluency in French, English, Mandarin and Spanish have allowed Subin to navigate multi-cultural and high-growth contexts successfully.. She is a strong advocate of women leadership and sees herself as a bridge between Western and Asian cultures, supporting her clients in navigating different layers  of complexity in an ever-changing globalized world. 

Subin graduated with a B.A. International Business Management from the ESSEC Business School (France) and speaks French, English, Mandarin and Spanish.

She is an intuitive Professional Certified Coach (PCC) with International Coaching Federation (ICF) and a Certified Professional Co-Active Coach (CPCC), accredited by ICF. She is also a Certified Neurotransformational Coach (CNTC) and trained as a mental fitness coach as part of the Positive Intelligence Program with Dr. Shirzad Chamine to bring neuroscientific methods to support the leadership development of her clients.

A (great) international coaching and transformation consultancy, committed to developing authentic, innovative and collaborative leadership in executives and entrepreneurs, their teams and organizations.


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