Alejandro
Virchez Azuara
Senior Executive Coach
Madrid, Spain
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🇬🇧English
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🇫🇷French
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🇪🇸Spanish
Coaching Experience
- Certified in Onthological Coaching, Newfield Network (2011)
- Over 800 hrs of executive and team coaching
- Certified in MBTI, TLC, Denisson Culture Model
Professional background
- IE Business School – Adjunct Professor
- Kearney – Business Analys
Education
- Pepperdine University / Master of Science in Organizational Development
- BA Industrial Engineering
Personal commitments
- Founder Institute – Startup Mentor
Alejandro is an international consultant and executive coach with more than 20 years of experience at the intersection of leadership, strategy, innovation, and cultural transformation.
Organizations don’t transform, people do.
Richard Barrett
Professional background
He has supported hundreds of senior leaders, high-potential talents, and executive teams across the Americas and Europe. His work blends methodological rigor with design-thinking principles and a unique capacity to create spaces for deep reflection, accelerated learning, and strategic dialogue.
Alejandro has led and contributed to major leadership and culture programs for organizations such as PepsiCo, Kuehne+Nagel, Conagra Brands, GSK, Grupo México, SUEZ, and other multinational companies navigating transformation.
Coaching expertise
Alejandro focuses on transformational leadership as the driver of organizational change. He works at the intersection of leadership, culture, and innovation, helping executives shift the mindsets and behaviors that unlock performance.
Through individual coaching, group coaching, and facilitated leadership sessions, he guides leaders and teams to explore their patterns, strengthen collaboration, and co-create new ways of working. Using targeted assessments to reveal strengths and blind spots, Alejandro ignites meaningful change by helping leaders gain clarity, expand their impact, and shape cultures where people and innovation can thrive.
What we say about Alejandro Virchez Azuara at Turningpoint
Alejandro makes people feel seen. With warmth, clarity, and deep compassion, he helps leaders open up, rediscover their strength, and step into meaningful change. His presence quietly ignites transformation.