Susana Azevedo


Senior Executive Coach

Sao Paulo, Brazil

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Coaching Experience

  • PCC by ICF (2020)
  • Certified Senior Practitioner by EMCC (2019)
  • Cetified Senior Team Coach by EMCC (2021)

Professional background

  • Country Supply Chain Manager, Faurecia Brazil
  • Country Purchasing Director, Faurecia Brazil


  • Mechanical Engineering, IST Portugal
  • Senior Management Program, INSEAD France

Personal commitments

  • ICF Brazil Finance Comittee, ICF Global Ethics CoP and DEIP CoP Ambassadour


  • Article in Época & Negócios on DEIP
  • Articles in Lider on Team Coaching
  • Article in Pontos de Vista on Healthy Organizations

With over 25 years of experience as both an executive and coach, Susana has become an expert in leadership development. She adeptly combines business acumen with leadership and organizational development skills.

Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tiptoe if you must, but take a step.

Naeem Callaway

Professional background

Before becoming a coach, Susana held senior executive roles in the automotive industry across Europe and Brazil for over 13 years, in the operations area. She managed international teams directly and through matrix structures, gaining deep expertise in operations, management, and leadership. She also has experience in crisis and change management in diverse cultural settings, including remote team leadership.

Coaching expertise

Susana decided to dive into coaching after being deeply inspired by this approach during a leadership coaching training. She realized she had naturally used coaching to lead and manage in her past roles. Afterward, she completed several international coaching programs, all aligned with the standards of the International Coaching Federation (ICF) for their strict Code of Ethics and Competence. Ethics remains a central aspect of her coaching approach, fostering a trustworthy and open environment where clients can comfortably address all their personal or professional challenges and aspirations. Together, they develop action plans aimed at achieving results, satisfaction, and well-being, while also fostering healthy relationships and creating value for those they interact with.

What we say about Susana Azevedo at Turningpoint

Susana is both empathetic and thought-provoking, encouraging connection, co-creation of awareness, and action. She firmly believes that we have the resources needed to shape and lead a fulfilling life.

A (great) international coaching and transformation consultancy, committed to developing authentic, innovative and collaborative leadership in executives and entrepreneurs, their teams and organizations.


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