Cassandra
Lee
Senior Executive Coach
Singapore & Jakarta, Indonesia
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🇬🇧English
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🇨🇳Mandarin
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🇭🇰Cantonese
Coaching Experience
- ICF Certified Coach (2016)
- Professional Certified Coach (PCC)
- Certified in Team Coaching (2018)
- Team Dynamic Expert (2020)
Professional background
- Sales Manager, Asiaworks, Singapore
- Y2K Subject Matter Expert, Standard Chartered Bank
Education
- Bachelor of Business and Electronic Commerce, Monash University, Australia
Cassandra is a coach and facilitator who empowers professionals and teams to elevate their leadership and performance by uncovering what truly drives them; their goals, values, and beliefs. Known for her grounded presence and keen intuition, she creates a space where honest reflection leads to meaningful growth and lasting results.
If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.
Gail Sheehy
Professional background
Cassandra’s career began in banking, where she quickly became a subject matter expert in direct banking solutions. Her journey then took her into the realm of non-profit and FMCG marketing — roles that taught her not just how organizations run, but how people respond to purpose, clarity, and change.
Coaching expertise
A pivotal moment came when she joined a personal development program that stirred something deeper: a passion for human potential. She went on to lead sales for the very company that ran the program, before founding her own learning and development business.
With more than two decades in leadership roles and entrepreneurial ventures, Cassandra now works with clients to strengthen both individual growth and team performance. Her coaching style is practical, intuitive, and anchored in real-world experience. Clients appreciate her ability to see what’s often unspoken – and to guide them from awareness into action.
She believes people don’t need fixing; they need space, insight, and the right kind of push. That’s when real transformation happens.
What we say about Cassandra Lee at Turningpoint
Cassandra is resilient and generous. She enjoys contributing to the growth of others and, through this, helping make the world a better place for all of us to live in.