Ana Loback

Ana is a qualified Business Psychologist, leadership specialist and Senior Executive Coach, experienced facilitator and speaker. She has coached and advised senior leaders and executive teams in international environments for over 15 years, from some of the largest organizations in the world across a range of sectors including the world-leaders in luxury, beauty, banking & finance, media, tech, pharma, government and not-for-profit.

Drawing on her training in psychology and behavioural science as well as on the communication skills gained in her early career in broadcasting, Ana also delivers inspirational keynotes and masterclasses to audiences around the world, sharing powerful insights on the psychology of leadership and motivation, change management, neuroscience, resilience & well-being, influence, creating great cultures, and cross-cultural communication. A specialist in positive psychology and strengths-based leadership development, Ana is passionate about the practical application of scientific research into the interventions that she designs. Approachable and engaging, she combines the rigour of science, the credibility from the evidence, and the context from her audience, which means her work is reliable, powerful and immediately applicable.

Ana is a doctoral researcher in Occupational & Organisational Psychology with the University of London, and also has qualifications in Sustainable Business Strategies, Leadership, Communication and Executive Coaching from the Harvard Business School, the University of East London, and the Academy of Executive Coaching (AoEC). Ana is a member of the British Psychological Society (BPS); the Division of Occupational Psychology; the Division of Coaching Psychology; and the Association of Business Psychologists as a Practitioner Psychologist. A certified executive coach, member of the International Coach Federation (ICF), Ana is also trained in strengths coaching, team coaching, and is certified in a range of psychometric instruments. Ana has facilitated executive education programmes for several business schools in the UK, and she also trains other coaches in a number of coaching programmes.